Jay Bear, der Autor des Buches „Youtility: Why smart Marketing Is About Help Not Hype.“, erklärt in diesem kurzen Video anschaulich, warum Content Marketing eine Frage der Haltung ist: „If you sell something, you make a customer today. If you help someone, you make a customer for life.“
(von Andreas Berens)
Related articles
- YOUTility – Why Smart Marketing is About Help not Hype: Jay Baer on Marketing Made Simple TV (business2community.com)
- Youtility and Strategies for Earning Loyalty (socialmediaclub.org)
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